THE FULL STORY

THE, The Hirst Experience, is a family-owned business that was founded under the holding company of Textech Cape which began in 1998. Founded by Mark Hirst, Textech Cape originally started out selling textile machinery in SA, with the vision of one day working alongside his 4 children. In 2010, the business diversified into the textile manufacturing sector, servicing the local yarn twisting and package-dye preparation market, this is when his eldest son Jéan joined the company.

After studying, training and qualifying, many learning curves and hard work, he too has made a name for himself within the textile industry in SA.After 8 years, we were offered an opportunity to try our hand at sock manufacturing, and this is when, in 2018, his 2nd eldest son Ashley joined them. With the addition of his technical design qualifications and perfection skills, we started our own THE sock brand. THE first started manufacturing PPE Safety socks, but have since expanded our range into various high-quality sport and active-wear socks, as well as leisure and fun customized socks.

Finally in 2021 Mark’s vision came to fruition when both daughters, Jade and Amber joined. A medical division was formed to manufacture woolen orthopedic socks for our local and international markets. As a family, we all pride ourselves on insisting on top quality, maintaining a high level of professionalism, paying fine attention to detail, and always putting our maximum effort into every item we manufacture – all this while striving to only use locally manufactured raw materials in all our products where available – thus playing an integral part in supporting and promoting local SA businesses as much as we can.

Why Choose Us

Our socks are made from a Mohair blend. This blend is our secret weapon.

This blend allows us to produce THE ultimate performance sock with more natural properties than any other sock in the market.

Anti-Blistering
Resilient Cushioning
Thermal Regulation
Moisture Wicking
Anti-Microbial

More about us

What's The Difference?

Leisure
Wear

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Active
Wear

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Active
Anklet

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SA Flag

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Little Sprinkles

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Abstract Blue

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