THE, The Hirst Experience, is a family-owned business that was founded under the holding company of Textech Cape which began in 1998. Founded by Mark Hirst, Textech Cape originally started out selling textile machinery in SA, with the vision of one day working alongside his 4 children. In 2010, the business diversified into the textile manufacturing sector, servicing the local yarn twisting and package-dye preparation market, this is when his eldest son Jéan joined the company.

THE FULL STORY
After studying, training and qualifying, many learning curves and hard work, he too has made a name for himself within the textile industry in SA.After 8 years, we were offered an opportunity to try our hand at sock manufacturing, and this is when, in 2018, his 2nd eldest son Ashley joined them. With the addition of his technical design qualifications and perfection skills, we started our own THE sock brand. THE first started manufacturing PPE Safety socks, but have since expanded our range into various high-quality sport and active-wear socks, as well as leisure and fun customized socks.
Finally in 2021 Mark’s vision came to fruition when both daughters, Jade and Amber joined. A medical division was formed to manufacture woolen orthopedic socks for our local and international markets. As a family, we all pride ourselves on insisting on top quality, maintaining a high level of professionalism, paying fine attention to detail, and always putting our maximum effort into every item we manufacture – all this while striving to only use locally manufactured raw materials in all our products where available – thus playing an integral part in supporting and promoting local SA businesses as much as we can.
Why Choose Us
Our socks are made from a Mohair blend. This blend is our secret weapon.
This blend allows us to produce THE ultimate performance sock with more natural properties than any other sock in the market.
Anti-Blistering
Resilient Cushioning
Thermal Regulation
Moisture Wicking
Anti-Microbial
What's The Difference?
Leisure Wear
T.H.E Leisure Wear socks are designed for Everyday wear, with reinforced areas around the Heel and Toe which provide Extra cushioning in these high-friction areas and a Funky print designkeeping you up to date with the latest fashion!
These socks offer an enhanced comfort with the use of a Blended Mohair fibre which has natural properties such as Anti-Blistering, Thermo-regulating & Moisture wicking which keeps your feet feeling cool and dry throughout the day!
T.H.E Leisure Wear socks also double as an Active Sock for Runners, Hikers and Cyclists that enjoy a light weight sock during these activities!
Active Wear
T.H.E Active Wear socks are designed for people who are participating in Endurance activities, which provides Full Sole cushioning from Ankle to Toes keeping all high-friction areas covered, and a Funky print design keeping you up to date with the latest fashion!
These socks offer Ultimate comfort with the use of a Blended Mohair fibre which has natural properties such as Anti-Blistering, Thermo-regulating & Moisture wicking which keeps your feet feeling cool and dry throughout your Activity!
Active Anklet
T.H.E Active Anklet socks are designed for people who are participating in Endurance activities, which provides Full Sole cushioning from Ankle to Toes keeping all high-friction areas covered and a Nylon Tab for Extra Anti-Blister Protection, and a Funky print design keeping you up to date with the latest fashion!
These socks offer Ultimate comfort with the use of a Blended Mohair fibre which has natural properties such as Anti-Blistering, Thermo-regulating & Moisture wicking which keeps your feet feeling cool and dry throughout your Activity!
T.H.E Active Anklet socks also double as an Everyday Wear for those who are on their feet all day!