What customers are saying

Real reviews from runners, hikers and everyday legends.

★★★★★
Verified customer

“Jumping. Hiking. Running. Racing. These socks are THE BEST! No blisters. No chafing. Just awesomeness.”

— Chantelle Lindemann

★★★★★
Verified customer

“The Socks is my absolute one-and-only go-to running socks for 1.5 years, ever since I was given a pair to try at CTM expo by the owner himself. Thereafter I bought 3 pairs, and now I bought another 3 animal pairs at CTM this year. This weekend I was given a TrailFun branded pair and absolutely love them. TrailFun has partnered with THE Socks to give away these socks for their full entry of the TrailFun Holiday Series. PS: I am not sponsored by either business — just my honest opinion.”

— ChongAir

★★★★★
Verified customer

“The Socks — I love them too. Have about 10 pairs and had custom made for our club.”

— Aisha Smith

★★★★★
Verified customer

“These The Socks are a must-have. I also run with them — the best ever for the feet… no blisters, nothing at all. For me it feels like running on air.”

— Natascha Van Zyl

★★★★★
Verified customer

“My The Socks socks took a beating at Puffer yesterday, but survived the mud and water. Kept my feet cool, dry and blister-free. Not even a speck of a blister today. Sub-10hrs in the bag.”

— Elizabeth Brink

★★★★★
Verified customer

“Thanks The Socks for the awesome new goodies. The most comfortable socks in the business. Being on my feet for more than 14 hours in a row at times, these are an absolute game changer!”

— Customer

★★★★★
Verified customer

“We wore the coolest mohair-blended socks — amazing cushioning, kept feet cool, no blisters. Highly recommend The Socks.”

— Lucinda Gordon

★★★★★
Verified customer

“Soooo excited to run on these new babies on Sunday. Tried them out today and they rock!”

— Francois Naude

★★★★★
Verified customer

“These socks saved me from running without shoes today. So blessed to have them.”

— Macushla Marx

★★★★★
Verified customer

“Best socks — ran an overseas run in 10km of mud and not a single blister.”

— Derek Evason

★★★★★
Verified customer

“Excellent quality socks. So comfortable to run in.”

— Sue-Ann Crockett

★★★★★
Verified customer

“Love the designs on the socks! They are soooo comfy! LOVE THEM!”

— Nicky Theunissen

★★★★★
Verified customer

“Amazing socks. I don’t get blisters with them…”

— Jacqui Josephson

★★★★★
Verified customer

“Very good service and quality.”

— D Prevel-are

★★★★★
Verified customer

“Thrilled with the quality of these socks — definitely adding more to my collection.”

— Customer

★★★★★
Verified customer

“The best and most comfortable running socks. I love the design and all the colors.”

— Cayla Wearing

★★★★★
Verified customer

“Great quality socks. The best for running.”

— Locksley Ross

★★★★★
Verified customer

“Really enjoyed running with THE SOCKS Mohair socks. Breathable and very comfortable!!”

— Danette Linde

★★★★★
Verified customer

“I’ve been using THE SOCK brand for 4 years — these are truly the best trail running socks.”

— Grant Schenck

★★★★★
Verified customer

“Truly the best socks in town!!! No blisters, no overheating — so comfortable.”

— Jess Schenck

★★★★★
Verified customer

“THE most comfortable socks! I love the shorties — great for gym, trails & road running… Love love… they’re the best, that’s why they’re called ‘THE’!”

— Meghann Jibson

★★★★★
Verified customer

“Best socks ever. I had very bad blisters from running, but since I started running with THE Socks I don’t get blisters or sore feet anymore. Will 100% recommend.”

— Jaun-Marie Niemand

★★★★★
Verified customer

“It’s like treating your feet with a run on the clouds! Feet-heaven indeed.”

— Elmari Hoffman-Van Rooyen

★★★★★
Verified customer

“These socks are amazing! Ran a 49k trail run through multiple river crossings… Not 1 blister. I will not run in anything else.”

— Greg McDavid

★★★★★
Verified customer

“Hands down the best socks ever! From 5Ks to Comrades, THE Socks have taken care of my feet. I’ve been running in them since 2022 and before that I constantly struggled with blisters. Since switching, blisters are a thing of the past. The quality is great and the brand truly lives up to everything they stand for. Highly recommend.”

— Marylyn Van Vuuren

★★★★★
Verified customer

“THE Socks… once you try them you won’t look back. For me this is the ultimate sock — especially during long distances like Comrades where it aids blister protection. The thermal-regulating mohair keeps my feet warm after water crossings. The best socks for trail running.”

— Tiffany Smit

Our socks are made from a Mohair blend. This blend is our secret weapon. This blend allows us to produce THE ultimate performance sock with more natural properties than other sock brands in the market.

Anti-blistering icon

Anti-Blistering

Engineered cushioning and seamless construction prevent friction and discomfort during extended wear.

Moisture-wicking icon

Moisture-Wicking

Advanced fabric technology keeps feet dry by rapidly moving perspiration away from skin.

Thermo-regulating icon

Thermo-Regulating

Natural mohair-blend fibers adapt to temperature, keeping feet comfortable in any condition.

Anti-microbial icon

Anti-Microbial

Built-in odor control and bacteria resistance for all-day freshness and hygiene.

Durable comfort icon

Durable Comfort

Premium mohair-blend construction delivers exceptional softness that lasts wash after wash.

South African flag icon

Proudly South African

Designed, manufactured, and quality-controlled right here in South Africa for superior standards.

Our Story

THE, The Hirst Experience, is a family-owned business that was founded under the holding company of Textech Cape which began in 1998. Founded by Mark Hirst, Textech Cape originally started out selling textile machinery in SA, with the vision of one day working alongside his 4 children. In 2010, the business diversified into the textile manufacturing sector, servicing the local yarn twisting and package-dye preparation market, this is when his eldest son Jéan joined the company. After studying, training and qualifying, many learning curves and hard work, he too has made a name for himself within the textile industry in SA.

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